Bulk WhatsApp Sender: How to send bulk WhatsApp Messages?

More and more brands and companies are turning towards WhatsApp as a marketing platform or an engagement platform. Hence it becomes essential for them to send whatsapp bulk messages to their customers.

Sending bulk WhatsApp Messages to your audience base saves your time and effort and allows you to market your products and services effectively. Searching for a reliable bulk whatsapp sender is hard as most of them are unofficial tools.

Using such unofficial ‘Bulk Message WhatsApp’ tools may lead to a permanent ban on your WhatsApp business number.

how to send bulk messages on whatsapp?

You can send bulk WhatsApp Messages to your users in 2 ways –

  • Use the Unofficial tools to send WhatsApp Messages
  • Use the WhatsApp’s Official APIs to send messages

Both the above approaches of WhatsApp bulk messaging are different and they have their own advantages and disadvantages.

Sending Bulk WhatsApp Messages using Unofficial Tools

Advantages –

  • No need to get WhatsApp API approval
  • No need to get message templates approved before sending
  • Can be used by businesses or for personal use
  • Easy to setup

Disadvantages –

  • Solution is not affiliated by WhatsApp and hence there are high chances of number being banned
  • As WhatsApp continues to make changes to their platform, these unofficial solutions may stop working
  • No possibility of getting Green Tick Verification

Sending Bulk WhatsApp Messages using Official APIs

Advantages –

  • You do not have to worry about number being banned
  • Reliable solution – can be used for automations, messages can be scheduled
  • Auto-reply chatbots can be built
  • Multiple Agents can login and reply to customers
  • APIs can be integrated with external systems – to send transactional updates
  • Possibility of getting Green Tick Verification
  • Send WhatsApp Promotional Message Templates

Disadvantages –

  • Requires Business API approval
  • Templates must be pre-approved by WhatsApp – Promotional messages are not allowed
  • Not for personal use

How to apply for WhatsApp Official APIs?

To apply for WhatsApp Official APIs, you must have the below details –

  1. WhatsApp Phone Number (Should not have a WhatsApp account, this number is non-transferable)
    If you want to delete the WhatsApp account with your number, follow these steps.
  2. Business Display Name (Should have a clear relationship with Business)
    To know about Display Name Guide, please click here
  3. Verified Facebook Business Manager ID (should be verified by uploading business documents)
    If you do not have a Facebook Business, please create by clicking here.